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Consumer Behavior (MKT260)

3.0 Semester Hours

This course seeks to make a connection between customer behavior principles and the elements of marketing strategy. Customers, both in the household and the business market, are examined. Consumer behavior looks at culture demographics, psychographics and other factors that influence decision making.

Next Steps

Is this a course you want to take? Visit our online schedule to see when it's offered next and then learn how to enroll. If you still have questions, our Admissions Office is happy to help.