This introduction to the theory and mechanics of marketing-related communications places primary emphasis on the role of advertising in integrated marketing communications, environment, promotional strategies, research, planning, media selection, program management and evaluation. Various advertising media are discussed, as well as the creation of a total advertising message. Other topics include consumer behavior, creative strategies and types of media. The student prepares practical marketing applications for various industries.

IAI: MC 912.

Fall 2018
Credit
3.0
Sessions
Ticket # CRN Days Times Location Instructor Status
191MKT215.920
TBA
Course Location

Online

Online instruction is delivered 100 percent via the Internet through use of the college's learning management system. Any proctored testing requirements are indicated.

Staff

Cancelled