Course Cost

Semester: Spring 2024
Credit Hours: 3.0
Some sections may include additional fees
Learn more about residency, cost and payments
Spring 2024
Credit
3.0

This course seeks to make a connection between customer behavior principles and the elements of marketing strategy. Customers, both in the household and the business market, are examined. Consumer behavior looks at culture demographics, psychographics and other factors that influence decision making.

Status Days Times Location Instructor Books / Materials Ticket # CRN
Reg Closed -
Course Location

Online

Instruction occurs exclusively online, through the Canvas learning management system, for the duration of the course. Online courses are delivered in an asynchronous manner, which means that students learn from instruction, such as prerecorded video lessons and assigned learning tasks, that is not delivered in-person or in real-time.

Clements, Andy View
242MKT260.920


This course is part of the MyMaterials (Inclusive Access) program. When you register, you will pay a 94.00 fee, which grants you access to the right course materials at the lowest price.