Course Cost

Semester: Not Currently Scheduled
Credit Hours: 3.0
Some sections may include additional fees
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Not Currently Scheduled
Credit
3.0

This course provides core concepts, principles, and strategies for successful campaigns while addressing ethical issues and Artificial Intelligence (AI) in digital marketing. Students will explore the role of the Internet, digital, social media, and AI in marketing. This includes designing a brand's digital marketing campaign, encompassing creative planning, implementation, and evaluation.

Recommended Prereq: BUS100, MKT200