The success of any business venture depends largely on its marketing efforts. Whether selling clothing, equipment, or raw materials, marketing is management in action. Marketing uses research, strategies and tools to match consumer needs and desires with products and services.
Certificates of Achievement:
Professional Association Opportunities:
- American Marketing Association (AMA) — The AMA is the largest worldwide professional marketing association and leading source for information in the marketing profession. Student membership is available. Visit www.marketingpower.com.